Pioneer became a sponsor of the Bowl in 2003, and the logo was changed in the same year. The new badge was brighter and stronger due to prevailing yellow and orange shades. All other elements were cleaned and emboldened but stayed in their place and their original colors. The Sega Sports logotype was removed from the badge in 2003. The red rugby ball was slightly refined too, and now got two light blue arched lines coming out of it, which made the ball look like flying rockets as for the logotype, it remained unchanged but got accompanied by one more inscription, the “Sega Sports, new sponsor of the bowl, was written in its corporate style above the gradient orange “Las Vegas”. The blue circle from the background turned into a bright yellow stylized sun with the sharp rays of different lengths coming out of it. The concept remained unchanged, but the color palette was switched in 2001. It looked like a boat steering wheel, although evoked a sense of danger and motivation due to the pointed ends of the yellow elements. Now the stylized logotype was set a bit diagonally on a background, composed of a patterned circle enclosed into a wide blue frame with numerous yellow spikes. The palette was changed from the traditional tricolor to juicy yellow and orange gradients on a blue and purple background, with red and white rugby ball, flying out of the badge. The redesign of 2000 made the badge brighter and more memorable. On top of the badge, there was a white circle with the “EA” sponsor’s logotype, under the “Las Vegas” wordmark - arched “Bowl VIII” in white capitals. A solid blue circle with short and sharp triangular rays in gradient orange had a diagonally placed inscription in the same orange palette written over it and was decorated by a red rugby ball flying above it. The sharp and modern badge was designed for the Las Vegas Bowl in 1999. The levels were separated by a very thin red horizontal line, and the upper part of the logo was decorated by a simple blue and white emblem, depicting a solid rugby ball with a five-pointed star on it and several white and blue lines coming out of the ball to the right, representing speed and motion.
As for the bottom line, it featured “Bowl V” in a handwritten cursive, blue color, and a more visible gray shadow. The upper line, “Las Vegas”, was set in calm red color, using an elegant serif font with softened contours and a thin blue shadow. The Las Vegas Bowl logo, created in 1996, was executed in a patriotic blue and red color palette, with the lettering written in two levels and two completely different styles.
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